Vibe Johansson

Biographie

vibe johansson brings an alternative angle to simple, sensual styles which question convention. an avant garde approach to draping, which allows for innovative ways to wear the same item, but differently. enjoy a quiet collusion of lines and curves which add an understated elegance to everyday wear.

vibe johansson\'s clothes are designed with duality - depending on the styling. it’s everyday wear which can be worn as evening wear. essentials which add and enhance the wardrobe you already have, in a coherent look created to linger longer in your closet.

the main focus is on shapes and textures, rather than specific themes and trends, and vibe johansson values the concept of simplicity, both in the colour choise as well as the simple geometrical shapes used in the patternmaking. the materials are always carefully selected, and the pieces are produced in factories with high fashion production expertise.

company biography

having studied fashion design at the polimoda fashion Institute in florence, italy as well as design technology in copenhagen, denmark vibe johansson presented her first official womens collection for autumn/ winter 2008. soon the label was available in selected stores across the world, mainly europe, usa and asia – and in 2010 vibe johansson was nominated for the max factor new talent award.

In 2008 an investor joined the company, but the collaboration ended quickly and led to the involuntary break in the labels history, from november 2010 until september 2011, where vibe johansson bought back the rights to her label, and re-launched it for spring/summer 2012 - marking a new beginning.

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